• Get More Customers by Generating More Referrals

    Unless you happen to be in the enviable position of having more work than you can handle, you’re on the hunt for new customers.  The problem is attracting customers costs money so it’s important you find the most cost-effective way of finding them. You have your website, email marketing, other online marketing strategies, but are […]

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  • How Important Is Quality in Content Marketing?

    Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that.  You’re either writing your own stuff in-house, or you’re using an external copywriter (smart move). However, with the external writer option, how do you know you’re getting the best quality? In fact, does that even matter? […]

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  • How Copywriting Works – Keeping Up With Content Demands

    Keeping up with content demands is an issue all my clients face and no one more than Finastra, a global provider of financial services software. It needs a constant stream of white papers, market commentaries, brochures, software insights and software briefing documents for its global customer base. Keeping up with content demands is an issue […]

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  • How Copywriting Works – Launching a New Business

    Following on from last week’s case study about training materials, this case study looks at the role of copywriting in the launch of a new business. Case Study: Launching a New Truffle Supplier Business The truffle is a very lucrative commodity with a high demand, low supply ratio, but the opportunity to enter the truffle […]

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