• Direct Mail Sales Letters Rock (if you get them right)

    In my previous two posts, I started looking at whether email marketing has had its day, and then how to create effective emails if you decide to market your business that way. This time around I want to look at direct mail (the sales letter). My first post looked at why a physical sales letter […]

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  • Email Marketing – Do It Right Or Don’t Do It At All

    In my last post, I asked the question – has email marketing had its day? Whatever your thoughts on that particular quandary, if you do support email marketing, it’s important you get it right.  You only have to take a quick glance at your inbox every morning to see everyone is doing it. The trick is, […]

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  • Should You Invest in Email Marketing or Sales Letters?

    Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure.  Fast forward a few years, and it’s now become a modern-day annoyance for consumers. From an initial trickle, their inboxes now overflow with communications they […]

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