• Direct Response Marketing – How to Create a Successful Sales Letter

    Believe it or not, direct mail is still a valuable sales tool.  You would have thought, with the proliferation of email marketing, physical paper letters had gone the way of the dinosaurs. But you’d be wrong.  Practically every company now dabbles in email marketing. Even the advent of GDPR doesn’t seem to have had an […]

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  • Article Writing – What’s Your Thinking Behind Your Content Strategy?

    The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the need for regular content in today’s digital age. But, why are you writing articles? You see, the success of your strategy comes down to your mindset.  There are two mindsets so let’s look at each […]

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  • Subject Matter Experts Should Never Be Allowed To Write Content

    Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function.  They are the unsung heroes and heroines who have dedicated their lives to understanding concepts that leave most of us cold. It is through their encyclopaedic knowledge that your products and services lead the way in their field.  […]

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  • Why I Hate Networking Even Though I Run My Own Business

    Networking for me is the biggest downside of running my business.  From the early days of having to attend local business get-togethers as I tried to get my name know, to the bigger events I have to endure today. Networking, to me, is false, contrived, and yet a necessary evil of running a business.  You’re […]

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  • Copywriting By Marketing Agency vs Freelance Copywriter

    Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting by marketing agency On the face of it, you may think that getting all your marketing work done under one […]

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  • Marketing: Expectations vs Reality in relation to copywriting and content

    Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for the first time, it’s essential you don’t let your marketing imagination get away from you.  It’s easy to sit in your boardroom and come up with a content marketing strategy that gets you excited. The […]

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  • How To Pitch Your Guest Blog Post

    Before I start I want to make one thing clear – I don’t use guest bloggers on my site. I write all the articles on Briar Copywriting. However, that’s my policy and other businesses take a different view. Therefore, if you’re looking to grow your online following it’s worth contacting influential blogs in your area […]

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  • Is Your Marketing Glass Half Empty or Half Full?

    Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done at home. Over the past few months, there have been umpteen trades coming and going working on my kitchen and garden.  It’s been fascinating studying how they interact with me, their customer. […]

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  • Newsletters As Relationship-building Tools

    Recently, I took on a new client who was looking to revamp their newsletter in content and style.  The current version was very difficult to read. There was a whole spectrum of colours going on, with stories dotted here, there, and everywhere without any structure. It was also all about the company, however they wanted […]

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  • Plain English Doesn’t Mean Dumbing Down

    Plain English is the only language you should use when creating marketing materials.  That is my mantra, and I stand by it.  Often, when people use a copywriter, they are under the false impression that the writer’s job is to make them (the client) appear intelligent.  Wrong.  You copywriter is working on your behalf, but […]

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