• How To Create A Winning Offer

    Let’s face it, you can have the hottest copy this side of the sun, but if your offer is crap no one will buy. It’s easy to blame a lack of sales on your writer, designer, the time of year, phase of the moon, or another variable. However, it’s more likely to come down to […]

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  • Building Your Email Marketing List

    The introduction of GDPR caused panic among many marketers. No longer could they buy lists and market directly to people who hadn’t opted in. The new regulations came down hard in favour of the consumer in a bid to eradicate the junk email phenomena that has grown to massive proportions over the years. However, that […]

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  • Why Your Website Copywriting Will Differ From Your Other Content

    During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and why you do what you do. You went to great pains to point out you saw your company as a ‘disrupter’ to your industry.  The service you provide is new and more efficient and cost-effective […]

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  • Copywriters Should Compete On Quality Not Price

    Copywriting is a highly competitive industry.  A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be just starting out. Then, of course, there are those who think writing copy is easy and anyone can do it.  I’ve been in the industry […]

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  • Starting A Business Can Be As Daunting As Childbirth

    This is a post I wrote a few years ago. That was back in the early days of Briar Copywriting. Twelve years on, I’m still going so I guess I must be doing something right. Starting your own business like the perfect work solution. However, it’s tough. There’s no safety net, no regular income, many […]

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  • Copywriting For Sole Traders

    I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an overview of how you can make the most of your content. I hope you […]

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  • How To Find The Right Copywriter

    Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic usually sets in when you realise you have a fab looking new website design but to content, your brochure’s ready to go […]

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  • How To Bring Your About Page To Life

    What is the purpose behind your About Page? Building trust. When doing business in the online world, trust is a tough nut to crack. You don’t get to meet every customer. You can’t chat with them to find out what they need. They can’t reach you to gauge your trustworthiness. All they have to go […]

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  • The Best Copywriting Is Not Born From Experience

    Potential clients constantly ask copywriters around the world if they have experience in their industry.  If, as a client, the answer you receive is “yes, actually the majority of my clients work in your industry,” run for the hills and don’t look back. Why? Prior knowledge of an industry or a ‘specialism’ within a specific area […]

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  • Invest In Copywriting And Your Customers Will Invest In You

    Yes, I know, another post about professional copywriting being worth its weight in gold.  The fact is that when you use a professional copywriter, you’re going to get content that your customers will relate to because it will be written for them. Still not buying it? OK, let me take a different tack for a […]

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