• The Perfect Press Release Template

    Press releases are still relevant to your marketing. All too often, they are used as marketing tools rather than a news outlet. Below is a template I have created to guide you through your press release creation. When adding your content always think NEWS, never marketing. It’s not a sales vessel; it’s a tool to […]

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  • The Human Face of Copywriting

    How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift to you. To get your content singing the right tune, call Sally Ormond on +44(0)1449 779605 today.

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  • The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

    Since starting my copywriting business (many moons ago), my client base has shifted from mainly SMEs to large corporate clients. As a result, the type of work I do has also changed.  As a freelancer, there is no way I could take on the critical marketing role in a corporate. In fact, most will farm […]

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  • SEO Copywriting Has Changed Not Died

    For many years now, businesses have turned to their trusted copywriterto create their website copy.  Why? Because they knew that the way their content was written would have an effect on their search rankings, in other words, they needed SEO copywriting.  Now for me ‘traditional’ (i.e. bad) SEO copywriting is no more, especially in light of Google’s […]

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  • How To Get Your Website Converting Visitors Into Sales

    This week, I’m bringing you a blast from the past. I wrote this blog many moons ago, but it’s still highly relevant today. It’s all about how to get your website converting visitors to buyers. Now, don’t think that by following these tips you’ll get a 100% conversion rate – that simply won’t happen. But, […]

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