• Copywriting: Kirstie Allsopp Leads The Way

    This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for a new home, there’s no one better than Kirstie Allsopp to help you find it.  As a fan of Location, Location, Location,I […]

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  • Has ‘technology’ Had Its Day?

    Sally Ormond of Briar Copywriting Ltd, discusses the current trend in the overuse of the term ‘technology’ in marketing and poses the question, is this term now going to become a cliché? Far from yearning for a return to the Dark Ages, when I say ‘technology’, I’m not referring to technologyin its physical form. Instead, I […]

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  • Why Every Business Needs a Copywriter

    Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s no getting away from that. However, the chances of one of them being a superb copywriter who’s spent hours honing their […]

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  • We Need To Talk About Email Marketing

    Email marketing is a subject that I have covered a lot in the past. However, my words of wisdom appear to have fallen on deaf ears.  Over the past few weeks, I have received a barrage of terrible emails from companies I’ve never heard of before. Apart from that being a clear breach of GDPR, it’s […]

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