• A Quick Eight-step Guide to Help You Optimise Your Web Copy

    [This article was first published in 2010. It’s been updated and adapted to help you achieve online greatness in 2020 and beyond,] Search engine optimisation never stands still. To remain in the game, you have to keep an eye out for the latest tips and ‘how tos’.  Some things never change, such as identifying your keywords, […]

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  • Top 3 Secrets to Email Marketing Conversion

    [This blog was first written in 2010 and revised for today’s situation, namely the lockdown during the COVID-19 pandemic.] The face of business has changed. COVID-19 has forced us all to re-evaluate how we do things, especially in a business context.  During this period of lockdown, keeping in touch with your customers is essential. It’s […]

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  • How To Make Sure Your Content Hits The Spot

    Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have come up with a list of topics you want to write about.  Stop right there. Before you sit down and waste many hours writing, you’ve entirely missed the point of content marketing. […]

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  • For Whom Are You Writing Your Content: Understanding Your Audience

    Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review your content strategy. Have you noticed that it’s not working as you expected? If so, it’s probably down to the fact that you’ve forgotten who you’re creating the content for. Every word you write – […]

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  • COVID-19: Business Catastrophe or Business Opportunity?

    The end of the world is here. At least that’s what it sounds like according to media reports.  Yes, we are in unprecedented times (yet another phrase that’s become a cliché), but rather than seeing this period in our history as a time of disaster, it should be seen as an opportunity.  In terms of […]

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