• How to Get Your Messaging Just Right

    Messaging, or rather the lack of it, can be the downfall of your business. You may have thought that coming up with a winning business idea and getting it off the ground was the hard part. Trust me, that’s nothing compared with coming up with the right messaging. Why is it so important? Without it, […]

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  • UX/UI Copywriting – The What, Why and How

    It’s tough keeping up with all the new terminology that keeps springing up. In my industry, the latest is UX/UI Copywriting.  Its primary use is within the technology and software sectors, and this article will help you understand what it is, why it’s needed, and how it’s done. What is UX/UI copywriting? To kick things […]

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  • STOP PRESS: Grammar Rules Are Not Set in Stone

    I can hear all the grammarians taking in a deep collective breath. So, before you get ready to type your outraged retort, allow me to explain my viewpoint. The English language isn’t static; it’s been on an evolutionary journey from the first moment it was uttered. Initially, when it was merely a spoken language, grammar […]

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