• Is Your Marketing Up to Scratch for the UK Market?

      Marketing is marketing, right? When breaking into a new market, all you have to do is launch a translation of your website, and away you go. If only it were that simple. Unintentional offence There is so much to take into consideration when entering a new market, regardless of whether they speak the same […]

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  • The Forgotten Elements of Your LinkedIn Profile

      How much thought did you put into your LinkedIn profile? Probably not a lot. After all, it’s just an online CV, right? Wrong. Your LinkedIn profile is so much more than that. It’s your opportunity to tell the world who you are, what makes you tick, why you stand out from others and to […]

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  • Content Calendars – Pain in The Neck or Valuable Tool?

      Your business needs content. A constant stream of relevant, original and topical content on your website will give your company the online visibility you want. Of course, that doesn’t happen by magic. It can either be done in-house or by hiring in a specialist – I’m not going to go into the pros and […]

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  • White Papers – Not Dust, No Starch, No Snoring

      Even the words ‘white paper’ trigger a yawn, and yet it should be one of the most exciting and entertaining pieces of marketing your company produces. Traditionally, they are viewed as being dense, technical documents that bore the pants off the reader. That’s why once sent out, the generally gather dust in the recipient’s […]

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