• You’re Only 5 Steps Away from the Perfect Blog Post

      The rise of the blog post has been rapid. According to WordPress statistics, more than 70 million new blog posts are published every month. When you consider that WordPress-driven blogs account for about 27% of all posts, that means the total number of blogs per day could be over 10 million. That’s a lot […]

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  • Has Your Website Content Reached Its Sell-by Date?

      When did you last revamp your website content? Two, five, seven years ago? Have you noticed a dip in visits or engagement with your brand? Thought so. You see, website content isn’t a ‘once, and it will last forever’ job. There are (at least) three excellent reasons why. Evolution is inevitable The content on […]

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  • Marcom, UI, UX, ATF, BTF – WTF?

      The world of copywriting used to be simple. A client got in touch, gave a brief, research was done, and an initial draft was written. The only annoying question asked (from a copywriter’s perspective) was ‘have you written something similar before because we want someone with experience in our industry.’ Today, its ‘what’s your […]

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  • I’m 90% of the Way in Achieving a Paperless Office

      [Please note this is not a sponsored post.]   Running a paperless office has always seemed impossible to me. As a copywriter, I do all my work in Word, but my notes are taken the old-fashioned way – with paper and pen. It took me years to finally move over to a digital calendar, […]

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