• Authentic Copywriting – The Importance of Being You

    Authentic copywriting   Your copywriting (i.e., the content you use to promote your business) must be as original as you. There is only one you; it’s what makes you stand out from everyone else. Therefore, your copy must also be different. The problem is, when starting out on the web, the first thing you do […]

    Read more

  • What it Means to Be a Female Entrepreneur

    female entrepreneur   Am I a female entrepreneur? According to the dictionary, an entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of profit. I own my own business; therefore, I guess that’s what I am, although that’s not how I see myself. Every year, on […]

    Read more

  • Website copy. Why Your Customers Don’t Care About You

    Website copy If you are a regular reader of my blog, this won’t be a new subject for you. But, considering the number of times I talk to my clients about the focus of their website copy, I thought it worth going over again. Your website and its copy must: Get your site listed in […]

    Read more

  • Improve Your Blogging in 8 Steps

    blogging   The more you practice your blogging, the better you’ll get. You won’t become famous overnight because it takes time to work on your writing and voice, ensuring each is a perfect match for your target audience. These 8 steps will help you refine your blogging technique to create a strong and readable blog. […]

    Read more

  • The Gender Pronoun Conundrum

    Gender Pronoun   Now, regular readers of my blog know they find all manner of information addressing various copywriting and marketing issues. This post is different. Inspired by a single line in the email signature of a client, I will delve into the depths of gender pronouns and their place in business relationships.   Before […]

    Read more