• Professional Copywriter – Yes, It’s a Real Thing (I’m One!)

      Professional copywriter makes an emotional plea to the audience… I had a strange dream last night. I was meeting with a potential client looking for someone to write the content for their new website.   It started well enough, exchanging small talk, explaining how I got into copywriting and the experience I’ve gained over […]

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  • Write Your Web Copy for Your Customers, Not You

    web copy   This article is about writing web copy, but what I am about to say holds true for brochures, case studies, reports, scripts, emails – in fact, every discipline within copywriting that you can think of. You see, the biggest mistake most companies make is to write about themselves. Are you one of […]

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  • Editing Content Will Give it Extra Oomph

    editing content editing content Here’s one from the archives. Understanding how editing your content will improve your writing is essential, so it doesn’t hurt reiterating a few points.  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it […]

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  • SEO Best Practice:How to Boost Your Website’s Google Ranking

    SEO best practice   SEO isn’t just about keywords. It involves several disciplines that work together. So, if you want your SEO strategy to be effective, you must tick all the boxes. There are several SEO ranking factors, but for the purpose of this blog, we’ll look at nine areas that create the essential groundwork […]

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