• 5 Ways to Rock Email Marketing

      Email marketing is one of the fastest and cheapest ways to promote your business. But that brings a few issues – mainly the avalanche of emails sent every day. I bet when you opened your inbox this morning, it was overflowing with unsolicited emails. Of course, in theory, GDPR should have put an end […]

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  • Why Your Copywriting Brief Must Be Spot On

    The copywriting brief is the starting point for every content project. As the client, this is your opportunity to spell out precisely what you’re looking for. As a copywriter, it’s your chance to challenge ideas, make suggestions and check understanding. That all sounds very straightforward, but sadly it rarely is.   The briefing process can […]

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  • Why You Need a Copywriter

      That’s me! I’m a copywriter. This morning, I was scratching my head, trying to think of something to write about. When you’ve been blogging as long as I have, it becomes increasingly difficult to come up with new topics and ideas. That’s why, this week, I had a dig around in the files on […]

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