• Copyediting: What it is and why you need it

    Copyediting, copywriting, proofreading – aren’t they all the same thing? No, they’re not. Generally, a copywriter will create content, which could then be copyedited and, finally, proofread. So, what does the copyeditor do if the copywriter writes and the proofreader does a final sanity check for grammar and typos? In the simplest terms possible, copyediting […]

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  • Stop Skimping on Your Marketing Content

    How important is your business and its marketing content? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create […]

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  • Get Your Marketing Content up to Scratch or the UK Market

    Marketing content is country-specific. This article from my archives is getting an airing again because it’s something that’s often overlooked when companies try to break into new markets. Although the focus is on the UK, the sentiment remains for any global market.   Marketing content is country-specific.                 […]

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