• How to Make Your Blog Voice Personal

    What’s your blog voice? Last week, I looked at five ways to help you keep your blog ideas coming. Therefore, the next logical step is to help you make your blog unique. Of course, the type of original content you put out helps, but your uniqueness should come from your style and approach. I’m sure […]

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  • How to Keep Your Blog Ideas Coming

    Blogging is a great way to promote your business but coming up with a constant stream of blog ideas is a lot harder than it sounds. If you run a blog, you’ll know what I’m talking about. So, how do you make sure you always have a list of topics to write about? The answer […]

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  • Corporate Blog – To Make Yours a Blog People Want to Read

    A corporate blog, in fact, any term that incorporates the word corporate, carries connotations of boring. Don’t get me wrong. The fact that so many companies have realised the potential of a blog to boost their online presence (and search engine optimisation), cement their status as experts and as an excellent customer service tool is […]

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  • Marketing copywriting should always be simple

    Your marketing copywriting should always be simple. “My audience is highly educated.”   “Everyone in our industry speaks like this. It’s expected.”   “I want to sound intelligent and complex phrases achieve that.”   “Of course, my customers know what our acronyms mean.” Those are just a few of the objections I hear from clients […]

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