• Can SEO Be Influenced By Social Media?

    SEO Social media   First things first. Social media is NOT an element of SEO (search engine optimisation) ranking. But, having said that, it does have a link to SEO through social signals (we’ll talk about those later). However, if you ask Google, it will tell you that social media isn’t a ranking factor. But […]

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  • Should Your Copywriting be Clever?

    There’s no room for a smartarse in the world of copywriting copywriting                               I am writing this article from my own experience and viewpoint. You may have a different opinion, which is your right, but I’m about to tell you what […]

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  • How Long Does Writing Copy Take?

    writing copy It’s the age-old question – how long does a copywriter take to write great copy? To an average Joe, writing is something that we all do. It doesn’t take long. You have an idea; you write it down; job done. Oh, if only it were that easy. Writing copy takes time There is […]

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  • META Description and Why You Should Bother with It

    META description The META description exists to describe your page. It’s the bit that comes up underneath the URL in the search results. You only get a maximum of 160 characters, so it’s essential to make sure you advertise your web page (whether it be a page on your website or a blog) to content […]

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  • Brochure Copywriting is Here to Stay

    brochure copywriting Think Marketing. Think Brochures. brochure copywriting   brochure copywriting With more and more companies turning to online marketing and advertising, is there still a place for the humble brochure within your marketing armoury? Local search and SEO are massive today, and many businesses are (quite rightly) investing heavily in these areas. After all, […]

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  • There’s a Blooper In Your Email Marketing – What Do You Do?

    email marketing   Email marketing isn’t something I’ve written about for a while, so I decided to give this little gem another airing. No one is perfect (not even you). How often have you received an email from a company only to get another a few minutes later because they made a mistake in the […]

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  • Why Copywriters Are Really Just Annoying Kids At Heart

    Copywriting and the Power of Why why   When copywriting, the power of why is a wonderful thing. This is an article I wrote a few years ago about this very subject. I think it deserves another airing.  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. […]

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  • Benefits Copywriting Not Political Copywriting

    benefits copywriting Why no MP will ever make an award-winning copywriter   Copywriting is about benefits, pure and simple. That’s why there isn’t a politician anywhere in the world that could cut it as a copywriter. Why? Let me as you this – are you as fed up as I am of their constant wrangling? […]

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  • How to Make Your Copywriting Project Smooth Sailing

    copywriting project   You’re overworked and underpaid – aren’t we all? Just as you thought you were about to see the bottom of your in-tray for the first time in months, your boss dumps another load of work on you. As he walks away, he mutters… ‘Oh, by the way, we need the annual report […]

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  • Know Your Customer Also Applies To Your Copywriting Audience

    know your customer   KYC (know your customer) guidelines in the world of finance help banks and other institutions verify the identity, suitability, and risks involved in maintaining a business relationship. In other words, it prevents businesses from being used by criminal elements for money laundering. So how does KYC help in the world of […]

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