• 9 Elements of Great Copywriting

      Great copywriting? Not all copywriting is great. Some is mediocre. Some is downright tragic. So, how can you make sure yours is great? The following nine elements are essential for great copywriting. Together, they create an overpowering force that will leave your reader in no doubt that your company is the one they want […]

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  • Stop Trying to Turn Your White Papers into Brochures

    White papers and brochures are two very different animals; do not get them confused. However, before I step onto my soapbox, I want to mention one thing – white papers are not just for large corporations that do complex stuff. White Papers are a marketing tool used to help potential customers resolve challenges they are […]

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  • Copywriting Brief – How to write a good’un

    What is the most important rule you should follow when writing a copywriting brief?  If you’re not sure, let me tell you a story. First thing on Monday, you’re called into your line manager’s office. “There’s a bit of restructuring happening at the moment,” you’re told. “We’re repackaging some of our services, so we need […]

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