• Tone of Voice – there’s no such thing as an industry voice

    Let’s talk about your tone of voice. “What tone of voice do we want? Let me send you some links for our main competitors. They use the industry norm, so if you could recreate that, that would be great.”  If someone gave me a fiver every time, a client said that to me, I would […]

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  • Why Work with a Professional Copywriter if You Don’t Heed Their Advice?

    Professional Copywriter meets potential client: [Scene: INT. CLIENT OFFICE – DAYTIME] The scene begins in a modern office. Behind an imposing oak desk sits a manager, suited and booted. Opposite is a well-dressed female copywriter holding a pad and pen. We see a long shot of them as they chat about the weather etc. The […]

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