• The Importance of Internal Communications

      How much thought do you put into your internal communications? Do you treat them as ‘second class’ to your external marketing? After all, they’re just newsletters, emails, intranet articles and that sort of thing. They’re not that important, are they? Yes, they are. Although they may not sell your products and services to the […]

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  • Your Email Marketing isn’t Working and Here’s Why

    It’s been a while since I last wrote about email marketing but judging by the number of unsolicited emails I’ve been receiving over the last month or so, it’s time to address the elephant in the room. Cold email marketing is a contentious subject. Yes, you need to let people know you’re out there, but […]

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  • Why Professional Copywriters Make Great Listeners

      Professional copywriters spend most of their time researching and writing. You’d expect that, right? But they also do a lot of listening. During project briefings, I have been known to kick things off and then sit in silence, listening while my client speaks. No, it’s not because I have nothing to say; it’s because […]

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