• Trust Me. I’m a Professional Copywriter

    Why You Should be Open-minded When Working with a Professional Copywriter You’ve decided it’s time to call in a professional copywriter. Yes, it will stretch your budget, but you understand the importance of focusing on the long-term benefits of professionally written content. You’ve been smart, done your research and realised that offshore content mills are […]

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  • How Copywriting Overcomes ‘What if…’ Syndrome

    Overcoming objections is one of the many focuses of copywriting. If your business sells goods online, your ‘shopping experience’ must be exceptional. Why? For many people, shopping online is still dabbling in the unknown. If they buy something from a High Street store, they can speak with staff, see the product, pay for it, and […]

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  • What Exactly is Copywriting?

      You know, during my copywriting career, numerous people have asked exactly what do I do? Some think my profession is legal – i.e., a copyrighter – wrong. Some are under the impression that I copy things out for a living – also wrong. Copywriting is all about persuading someone to buy something or influence […]

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  • Copywriting Agency or Freelance Copywriter – which is best?

      In the red corner, we have a copywriting agency. In the blue corner, a freelance copywriter. Which one do you hire to do your copywriting? Will it be the marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting […]

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  • Copywriting Should Reflect Customer Needs, Not Your Wants

    Customer needs is a typical conversation I have with clients. They tell me what they want me to write about, and I tell them that’s rubbish (ok, not in those exact words) and that their copy must give their customers want they need. In other words, background about your business, comments like ‘industry-leading’, ‘cutting-edge’, ‘state-of-the-art’ […]

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  • How to Avoid a Freelance Client Famine

    Freelance client famine is a thing. It is the threat that keeps freelancers everywhere in a state of high alert. One minute life’s great; the next, there’s no work or money coming in. This article from my archives gives a few ideas about how to combat the famine when it strikes (and it will). On […]

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