• Big Business Can’t Survive without Freelancers and Small Businesses

    Working with freelancers and small businesses will transform your operations. Corporations are the ocean liners of the business world. They lumber along and take an age to change direction. On the other hand, small businesses are nimble speedboats that thrive on being responsive and flexible. They can make decisions that are implemented immediately and turn […]

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  • Do You Place Enough Value on your Video Script?

    Video marketing is booming, so there’s a demand for effective video scripts. Whether you’re publicising a new product or creating an explainer video, the most essential part of the video is the script. Really, it is. Yes, the visuals, music and production quality are also important, but if the words don’t hit home, your viewers […]

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  • Your customers don’t give a s*** about you.

    Savvy marketers know their customers don’t give a damn about their company. Customers are only interested in one thing – themselves. As soon as you get your head around that, and start disruptive marketing, you won’t be able to stop selling. Disruptive marketing is the new black. Realising that your customers aren’t interested in you […]

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  • How to align your communication strategy with your content marketing

    Is your communication strategy the same as content marketing? No, it’s not. This article will examine the difference and why your content must complement your comms strategy.   In an ideal world… …after agreeing on your communication strategy, you’ll have a content marketing calendar ready at the start of the year. It will set out […]

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