• Content Marketing – It’s for People, Not Search Engines

    Content marketing drives the internet and, therefore, search results – that’s probably why many people are still writing articles for search engines rather than for people. Recently, I came across a site that was using content marketing. Yes, a lot of original content was added to its blog. Yes, it was topical content (in the […]

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  • Is Your Content Keeping Up with Customer Expectations?

    Customer expectations have changed a lot over the last few years. Money is a lot tighter than it was, and buyers are savvier. There was a time when this type of thing worked: Company: “Welcome to our website. We are the market leader. We pride ourselves in our customer service. BUY NOW!” Consumer: “Great. They […]

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  • How to easily optimise your website in 8 steps

      In this article, I’ll walk you through how to optimise your website. I am a copywriter, not a coder; therefore, I can’t help you with how your site is built for optimisation – I’ll leave that to your web guru. One of the most important things to remember is that optimising your website copy […]

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  • The Secret to S*** Hot Copywriting

    Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]

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