• How to Create Your Brand Story

          Your brand story represents who you are and what you stand for. The science behind storytelling tells us that by understanding others’ thoughts and feelings, we can empathise, creating emotional connections. These connections can turn into trust and, eventually, revenue. That’s why understanding how to build a compelling brand story – that’s […]

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  • The Difference Between UX and UI Copywriting

    Here’s a blast from the past. The subject of UX and UI copywriting is an interesting one. Unlike ‘normal’ copywriting, it requires a different skill set that not many copywriters are able to produce. The following article outlines what they involve and why they are so important in today’s digital world. I hope you find […]

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