• Copywriting Case Study – Making Over an Expertise Portal

      This copywriting case study showcases what a copywriter does. It is one of those disciplines that cover a multitude of areas. It could be website copy, newsletter content, email marketing, scripts, white papers, reports, product descriptions, social media, internal communications, articles, blogs and case studies (to name just a few). To give an insight […]

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  • Human Copywriting – How Real Copywriters Read Minds

      This blog’s dedicated to human copywriting. Recently, I’ve written quite a lot about AI copywriting regarding its dangers and impact on the quality of content marketing. This time, I want to talk about human copywriting and how we use our brains, emotional intelligence, empathy, and cultural awareness to generate content your customers want to […]

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  • Is AI Copywriting Ruining the Integrity Of Online Content?

    AI copywriting is on the rise. The number of services for businesses is increasing. On the face of it, it appears to be a cost-effective and fast way for companies to generate the content they need to stay afloat online. But at what cost? In this blog post, I look at the origins of content […]

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  • AI Copywriting: Why it can seriously damage your business

    AI copywriting is something I am wholeheartedly against. Hardly surprising considering what I do for a living. Like many professionals, writers are starting to see the machine world rise up against us. But we won’t be beaten because we have something a computer doesn’t have: a heart. Sadly, I’ve noticed that AI copywriting is becoming […]

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