• Hire a Freelance Copywriter to Beat the NIC Hike and See Your Business Soar to New Heights

        A freelance copywriter and National Insurance are not usually bedfellows when it comes to articles on my website, but I feel the urge to splurge. Chancellor Rachel Reeves and the Labour posse have sucker-punched businesses – twice. Very hard. By increasing the National Insurance rate and reducing the threshold at which employers start […]

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  • Is AI Content Killing Your Brand Reputation?

      Brand reputation is vital. The number one content trend for 2024 is human, authentic content and yet that is the one thing consumers say they don’t see enough of. And yet 60% of marketers who incorporate generative AI into their content creation process worry it will harm their brand’s reputation. What connects your audience […]

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  • AI-generated Content is NOT Original Content

      To some, AI-generated content appears to be the answer to their content marketing prayers. But stop. Before you take your copywriter’s number off speed dial, there are a few things you need to know about AI-generated copy and what it could mean for your business. Google loves original content Google is constantly changing its […]

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  • How Creative is Your Copywriting?

      If your content isn’t creative, it’s not worth bothering with. How can you make it creative? I hear you ask. The answer is simple: write it the old-fashioned way—without the aid of AI. The ‘Godfather of AI’, Geoffrey Hinton, may well have won the Nobel Prize in Physics, but even he is said to […]

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  • How to Create Newsletters in 5 Minutes Flat

    Yes, newsletters can be created in 5 minutes (or less). To show you how I’ve written this post, it will take much less than five minutes to read. Newsletters are still one of the best ways to stay in contact with your customers. However, I am the first to admit to having an unsubscribe session […]

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  • How to Make Your Business Stand Out

    Pick me! Pick me! People don’t talk anymore. The traditional High Street is long gone. Customers no longer get to see who they’re buying from in person. All interaction is done online, through chatbots or social media. Because every business appears to be jumping on this virtual bandwagon, it’s becoming harder and harder to differentiate […]

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  • Don’t Let Your Subject Matter Experts Write Your Content

    It’s time to revisit the old copywriter vs subject matter experts conundrum once again. Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function. They are the unsung heroes and heroines who have dedicated their lives to understanding concepts that most of us find difficult to grasp. It […]

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  • Using HI to Build Trust in Your Website (and marcomms)

      The number one aim of your website is to build trust. According to PWC, 91% of customers say they would buy from a company they trust, and of those, 14% said they would buy significantly more. That’s why I, as a copywriter, am constantly harping on about the importance of using your content to […]

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  • Newsletters Should be Interesting Not Snooze-worthy

    Newsletters. A fantastic way to stay in touch with your customers. But how can you make them interesting enough to stop them from unsubscribing? Read on to discover how you can have them sitting on the edge of their chairs, waiting for your next instalment to land in their inbox. Remember to be timely Try […]

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  • Video Scripts – Learn from a Copywriter who can write

    Video scripts are part of the remit of a copywriter. You may not have realised that. You see, although the video is visual, the script needs words. When you need words, you need a copywriter. Videos can be an excellent tool for drawing attention to a new product. An explainer video can also boost customer […]

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