• Building A Brand Needs Human Copywriting

    I’ve been spending a lot of time recently thinking about building a brand and the future of copywriting (and in particular, my business). The rise of AI has impacted copywriters everywhere, simply because companies think that by adding a few prompts to an AI engine they will create fabulous content that will sell their brand.  […]

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  • A Real Copywriter is Creative, AI is Not.

    This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]

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