• Books on Copywriting – There Are Too Many Already

      After spending more than a decade writing content for clients worldwide and mentoring aspiring copywriters, I am often asked why I haven’t written a book. It’s true that I have a lot of experience and could talk about various aspects of content creation for hours. However, many people have already written about it. If […]

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  • Do you hire a freelance copywriter or a new member of staff?

      It’s out there – your advert for a copywriter has been launched, waiting to tempt some exceptional talent to enhance your team. This means you are one of the few business leaders who understands the value of copywriting. If you want to build and maintain strong relationships with your customers, stakeholders and staff, the […]

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