• Video Scripts – Learn from a Copywriter who can write

    Video scripts are part of the remit of a copywriter. You may not have realised that. You see, although the video is visual, the script needs words. When you need words, you need a copywriter. Videos can be an excellent tool for drawing attention to a new product. An explainer video can also boost customer […]

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  • In a World of Fakes, Be Different: Re Real and Forget AI Content

          AI content. Deep fakes. Nothing is as it appears today. Magazines are regularly being hauled over the coals for airbrushing photos of celebrities to the point that their mothers would struggle to recognise them. Photo-enhancing apps mean regular people (like you and me) can now retouch photos before uploading them to Facebook […]

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  • Freelance Copywriter vs Agency Content

    Freelance copywriter or agency-written content: those are your two choices if you decide not to write your content in-house. But which is the best? Join me as I take a quick look at both options to help you decide. Freelance copywriter Your freelance copywriter is an expert in the written word. Writing and creating original […]

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