• How Creative is Your Copywriting?

      If your content isn’t creative, it’s not worth bothering with. How can you make it creative? I hear you ask. The answer is simple: write it the old-fashioned way—without the aid of AI. The ‘Godfather of AI’, Geoffrey Hinton, may well have won the Nobel Prize in Physics, but even he is said to […]

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  • How to Create Newsletters in 5 Minutes Flat

    Yes, newsletters can be created in 5 minutes (or less). To show you how I’ve written this post, it will take much less than five minutes to read. Newsletters are still one of the best ways to stay in contact with your customers. However, I am the first to admit to having an unsubscribe session […]

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  • How to Make Your Business Stand Out

    Pick me! Pick me! People don’t talk anymore. The traditional High Street is long gone. Customers no longer get to see who they’re buying from in person. All interaction is done online, through chatbots or social media. Because every business appears to be jumping on this virtual bandwagon, it’s becoming harder and harder to differentiate […]

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  • Don’t Let Your Subject Matter Experts Write Your Content

    It’s time to revisit the old copywriter vs subject matter experts conundrum once again. Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function. They are the unsung heroes and heroines who have dedicated their lives to understanding concepts that most of us find difficult to grasp. It […]

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