• Hire a Freelance Copywriter to Beat the NIC Hike and See Your Business Soar to New Heights

        A freelance copywriter and National Insurance are not usually bedfellows when it comes to articles on my website, but I feel the urge to splurge. Chancellor Rachel Reeves and the Labour posse have sucker-punched businesses – twice. Very hard. By increasing the National Insurance rate and reducing the threshold at which employers start […]

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  • Is AI Content Killing Your Brand Reputation?

      Brand reputation is vital. The number one content trend for 2024 is human, authentic content and yet that is the one thing consumers say they don’t see enough of. And yet 60% of marketers who incorporate generative AI into their content creation process worry it will harm their brand’s reputation. What connects your audience […]

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  • AI-generated Content is NOT Original Content

      To some, AI-generated content appears to be the answer to their content marketing prayers. But stop. Before you take your copywriter’s number off speed dial, there are a few things you need to know about AI-generated copy and what it could mean for your business. Google loves original content Google is constantly changing its […]

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