• Positive Copywriting: Goodbye Pain, Hello Aspiration

      What is positive copywriting? Before I answer that, it’s worth remembering that the essential elements of the art of copywriting (yes, it is an art) remain the same. However, the way they are employed constantly evolves. As an example, let’s look at the pain theory. It wasn’t that long ago that it was believed […]

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  • Corporates, Don’t Underestimate the Value of a Microbusiness (Freelancer)

    Since this article was last published a few years ago, I decided it was time to air it again. Every business has budget constraints. But what gives? Nine times out of ten, it’s marketing, particularly skilled copywriting. Writing is writing, right? Wrong. The way your words represent your business is essential to its success. Not […]

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