• Freelancing Isn’t Always the Best Way

      For a lot of people, freelancing is the dream. No boss breathing down your neck. Work the hours that suit you. A flexible way to earn money. Choosing your clients. No more long commutes to an office. Wearing your PJs all day. Working anywhere. It sounds like heaven. But before you jump into the […]

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  • What Would Copywriting Look Like if Mark Zuckerberg Was in Charge?

      You’ve seen the headlines. Mark Zuckerberg is currently scrapping fact-checkers (only in the US) on Facebook, Instagram, and Threads and replacing them with community notes. Why? He wants to reduce the amount of censorship on the platforms and prioritise free speech. The main fear is that this will lead to more false and misleading […]

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  • Sell Through Empowerment, Not Fear

      The words you use in your marketing are incredibly powerful. However, you must use that power wisely. One poorly chosen phrase could see your readers running for the hills, so you must carefully review your marketing message before unleashing it on the world. The idea is to communicate your product’s benefits and position it […]

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  • Positive Copywriting: Goodbye Pain, Hello Aspiration

      What is positive copywriting? Before I answer that, it’s worth remembering that the essential elements of the art of copywriting (yes, it is an art) remain the same. However, the way they are employed constantly evolves. As an example, let’s look at the pain theory. It wasn’t that long ago that it was believed […]

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  • Corporates, Don’t Underestimate the Value of a Microbusiness (Freelancer)

    Since this article was last published a few years ago, I decided it was time to air it again. Every business has budget constraints. But what gives? Nine times out of ten, it’s marketing, particularly skilled copywriting. Writing is writing, right? Wrong. The way your words represent your business is essential to its success. Not […]

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