• Where do Content Marketing Ideas Come From?

      One of the most challenging aspects of content marketing is coming up with an endless stream of inspiration. Everything you write must be relevant and engaging for your clients. Plus, original and on-brand. So how do you do it? Where do all the new ideas come from? It can only be done by using […]

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  • Testimonials & Recommendations Are Important to Freelancers

    Testimonials (recommendations) are among the best ways for freelancers to highlight their talents, skills, and customer service levels. I’m just a freelancer standing in front of a corporation, asking for help Once you’ve completed a project with a freelancer, there’s a fair chance they will ask you for a testimonial. What is your reaction? Uh, […]

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  • Email Marketing – Never Use FW or RE in Your Subject Lines

      Email marketing remains one of the most popular forms of marketing. 87% of marketing leaders say email marketing is critical to the success of their company 44% of marketing professionals say email is their most effective marketing channel 14% of marketers say that email campaigns provide the strongest ROI of any marketing strategy [Source: […]

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