• Your Sustainability Report Needs Personality

      The sustainability report is the new black for a company’s marketing arsenal. The problem is that they are usually as dull as dishwater. In a previous article, “White Papers—no dust, no starch, no snoring,” I discussed the importance of being different. Well, the same applies to your sustainability reporting. What is a sustainability report?  […]

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  • Freelance Copywriting – The Pros and Cons

    Freelance copywriting, in-house writer, AI, or agency? That’s the question. Let’s look at an in-house writer first. In-house copywriting A few years ago, I did some work for a London-based Fintech. They were looking for a new approach to their direct mail letters because their response rate was low. The then-CMO firmly believed in outsourcing […]

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