Author Archives: Sally Ormond

Sally Ormond is an international copywriter, cycling fanatic, lover of Pinot Grigio and coffee with a penchant for toffee.

• What to do when the blogging slump hits

    Blogging, blogging, blogging: a marketing essential for business. What happens when you hit a blogging slump? I’m in one right now. My usual routine of blogging has stopped. I don’t have the energy, inclination, or motivation to sit down each week and develop a new post. It’s been like this for a few weeks […]

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• What Value Do You Place on Professional Copy?

    The value of professional copy It doesn’t matter what business you’re in; you will need professional copy. It could be your website copy, brochure content, reports, white papers, email marketing, newsletters, case studies, etc. Although you learned to write many years ago from your earliest days at school, that doesn’t mean you’ve got the […]

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• Why Professional Words Kick Butt

    Words. You use them every day. You send emails to customers, create marketing materials, and produce content for your website…the list is endless. How much thought are you giving to the words you use? What you write will significantly impact how people perceive you and your business, which is why professional writing is essential. […]

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• Sustainability Reports Shouldn’t Be Dull

    Sustainability reports are the new black when it comes to a company’s marketing arsenal. The problem is that they are usually as dull as dishwater. In a previous article, White Papers – no dust, no starch, no snoring, I talked about the importance of being different. Well, the same applies to your sustainability reporting. […]

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• Before You Ask, Yes, I Can Write Like That (Tone of Voice)

    Tone of voice is everything when it comes to your marketing copywriting. It reflects your brand, it reflects your audience, and it reflects your product or service. You know what you’re looking for. You’ve approached several copywriters, and the samples they provide aren’t in the exact tone that you’re looking for. Guess what? They […]

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• Are you a content curator or a creator?

    Content curation or content creation – that’s the dilemma. Content marketing for your business is tough. You must come up with ideas that your audience will love. Then you must make time to think about what you’re going to say. Then comes the writing – oh, and don’t forget to create the perfect tone […]

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• How to Create Your Brand Story

        Your brand story represents who you are and what you stand for. The science behind storytelling tells us that by understanding others’ thoughts and feelings, we can empathise, creating emotional connections. These connections can turn into trust and, eventually, revenue. That’s why understanding how to build a compelling brand story – that’s […]

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• The Difference Between UX and UI Copywriting

  Here’s a blast from the past. The subject of UX and UI copywriting is an interesting one. Unlike ‘normal’ copywriting, it requires a different skill set that not many copywriters are able to produce. The following article outlines what they involve and why they are so important in today’s digital world. I hope you find […]

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• Content Marketing – It’s for People, Not Search Engines

  Content marketing drives the internet and, therefore, search results – that’s probably why many people are still writing articles for search engines rather than for people. Recently, I came across a site that was using content marketing. Yes, a lot of original content was added to its blog. Yes, it was topical content (in the […]

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• Is Your Content Keeping Up with Customer Expectations?

  Customer expectations have changed a lot over the last few years. Money is a lot tighter than it was, and buyers are savvier. There was a time when this type of thing worked: Company: “Welcome to our website. We are the market leader. We pride ourselves in our customer service. BUY NOW!” Consumer: “Great. They […]

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