marketing tips | Briar Copywriting

You’ve Got Traffic, So Why Aren’t You Ranking?

You’ve worked so hard with your search engine optimisation strategy. All that blogging, article writing and, SEO copywriting and, rather expensive, SEO tweaks to your website…

Using Social Media Effectively

Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser.…

What Do Your Customers Want?

Yes, I know – if you could answer that, marketing your business would be a doddle. You’d be able to second guess precisely what they want, provide it for them and keep them happy forever. That’s…

How Newsletters Can Build Relationships

Keeping in touch with your customers will set you apart from your competition. All too often businesses take your money and wave goodbye. But they’re missing a trick. Regular contact with your customers (and prospective customers)…

Marketing With Google Local

Does this look familiar? This is the Google 10 box that appears at the top of your search results. It shows 10 local businesses that relate directly to your search term (so in this case it is builders). Ever…

Video Marketing on Your Website

The first thing your website has to do is engage your reader. Granted, the design of your site and its copywriting will go a long way to persuade your reader that you are the company for them.…

How To Write Great Email Marketing Copy

Email marketing is an excellent way to your message out to potentially thousands of people instantly and relatively cheaply. But if you don’t do it right your emails will…

Building Your Email Marketing List

Your list is one of the most vital parts of your email marketing campaign.It doesn’t matter how great your offer or sales message is, if you don’t send it to the right people, it won’t work.…

Keywords and Press Releases

Most people see press releases as off line marketing tools. But that doesn’t mean you should lose sight of the fact that they can also be published on online press release websites. The main advantage of that is that where…

Online Marketing–Mistakes That Could Damage Your Business

Online marketing – love it or hate it, if you’re a business owner you have to get to grips with it. As the vast majority of the population use…