social media | Briar Copywriting

Marketing and Connecting Through Social Media

Q: Should you be using social media? A: Yes. Q: Should you be selling through social media? A: Yes. Q: Should you be connecting and engaging with your customers/audience through social media? A: Yes.…

Why Off Screen SEO is Important

Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a…

Do You Really Understand PR?

When you think about PR, do you instantly picture overly-made-up women in expensive designer suits air kissing whilst handing out expensive glossy magazines? Or, perhaps it’s the excessively expensive inches in newspapers and trade magazines that first…

Social Media - The Art of Engagement

Let’s get one thing straight from the off - social media is not an advertising channel. Too many businesses set up their accounts and then start running them like online…

Should You Automate Social Media?

When using social media within your marketing strategy, should you automate it? That question usually divides opinion. There are those that think it’s fine to automate and schedule a stream of updates so they always have a…

Social Media - Being Human

A funny thing happens to some people when they start using social media - they forget who they are. People still seem to believe that they have to be corporate and cardboard-like when interacting online - but…

Social Media - Who’s Got Time For That?

‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when…

What is Social Media’s ROI?

There are a lot of companies out there now using social media. But there are also a lot of companies who are still resisting it. The main reason is it’s perceived lack of Return on Investment (ROI),…

Relationship Selling is More Powerful than Traditional Cold Calling

Do you remember the days when marketing your business involved taking out an ad in a magazine or local paper. It was great…

Social Media For Business

Social media is a powerful marketing force. Most companies today realise this and have embraced it with open arms. But others are still needing a bit of encouragement. There are a number of big bosses out there who are yet to…