• Copywriting–Is Your Sales Pitch Right?

      Hey, I’m a copywriter so I know exactly what my audience wants, right? All they want is an incredible offer and they’ll be putty in my hands. If real life was like that it would be amazing and my job would be very easy. But sadly in the real life creating copy that sells […]

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  • Copywriting–Doing a 180

    Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages again and again. So how do you overcome this? What can […]

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  • Copywriting Attraction

      Are freelance copywriters the only people who can write persuasive copy? I would love to answer that with a yes, but anyone can write persuasively if they have the time and inclination. But as time is a rare commodity these days it is often more cost effective to use a professional copywriter. Creating a […]

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  • Making The Most Of Local Search

    The chances are, if you’re reading this you have a website and do a fair amount of online marketing – or at least you’re beginning to. Local search is becoming a very important tool for many businesses. Twenty or Thirty years ago, if someone wanted to find a local service provider, they’d look in the […]

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  • What’s The Point of Copywriting?

    There definitely is one – an enormous one. To give you a clue, it is something you should be thinking about even before you pick up your pen or strike a key on your keyboard. Have you worked out what it is yet? Purpose Everything you write must have a purpose. If it doesn’t, what’s […]

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  • The Story of Copywriting

    How many times have you opened a new Word document ready to start writing only to end up staring at a blank screen for hours on end? Starting a piece of copywriting is always the hardest bit. What sort of opening should you go for? What direction should it take? Even if you get off […]

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  • Copywriting – Tell or Sell?

    Should a copywriter tell? Let’s think about that for a second. A copywriter’s job is to sell products for their clients through the written word. Instructions for a project will probably include phrases like ‘tell everyone about our product’, ‘tell them how amazing it is’. But telling is for journalists and teachers. Copywriting is about […]

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  • Copywriter – Tapping Into Your Customers’ Emotions

    After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to start creating your marketing materials. You are now sat in front of your PC. The screen is blank and your mind is blanker – HELP! […]

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  • Copywriting Language

    Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little voice mutters in their heads. It’s the […]

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  • Make Your Copywriting Persuasive

    As a business owner, you know people aren’t going to buy from you just because you tell them how marvellous your product is. If they did there would be no need for freelance copywriters like myself (a very bad thing) even though it would make your life easier. To get someone to come to that […]

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