• Make Your Copy Stand Out

      If you think of a piece of copy, the main elements that you’ll immediately think of are the headline, body copy and call to action. These are all very important aspects of any piece of copywriting, but they aren’t the be all and end all. There are other elements that a freelance copywriter can […]

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  • Use Copywriting to Boost Your Sales

    If you’re not a copywriter but want to write some sales copy, where do you start? Well, the best place is with your reader. Your reader will be doing the buying so make sure their needs are placed before your own. That means forget great swathes of writing about how great your company is – […]

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  • Make it Better with Copywriting

    Since setting out in the world of copywriting, there are two questions I am constantly asked: 1. What does a copywriter do? 2. How do you write? The first is simple to answer. Copywriting is sales writing. It is my job to look at a business, learn about its products, services, people and ethos and […]

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  • Copywriting Secrets

    Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I bet if you were to study the […]

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  • How To Make Your Adverts Persuasive

      You may have spent hours putting together a pretty advert which is very informative. Great – I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make any money from it. But I have a feeling the main reason for going to all that trouble was to make […]

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  • How To Create Profitable Adverts

    Advertising is one of those marmite things – some people love it (especially kids around Christmas) and some people hate it (especially parents around Christmas). But they are what make the business world go round. A lot of people think writing adverts is really easy – toss a few graphics and images together, add a […]

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  • Create Killer Adverts – On and Offline Marketing

      Advertising is a necessary evil for business owners. It is the ultimate cat and mouse game.  Your mission – should you choose to accept it – is to create an advert that will sell to your reader without them realising it. Why? Because most people don’t like being sold to. It makes them feel […]

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