• There’s No Such Thing As Social Selling

      Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets banded about on the internet and before you know it, it’s wheedled its way into your vocabulary and you start using it, and worse still, […]

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  • More Advice About Creating Google Adwords Ads

      In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you a lot of room to play with when it comes to writing your ads. Other than your URL, you get a heading (25 character limit), […]

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  • Creating Adwords Ads With Added FOMO

      What the hell is FOMO? It’s the holy grail marketers love. It preys on the insecurities of the buyer. It’s the Fear Of Missing Out. It can be generated through time limited offers, limited stock etc.. – you know, the type of thing that people won’t want to miss out on. That’s why FOMO […]

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  • Does Your Brand Need a Tagline?

    A tagline has always been seen as an important part of your brand’s marketing, regardless of your company’s size. In a few short well-chosen words, it sums up your brand’s promise, but is it still relevant today? Just look at some of the biggest companies around like Amazon, Apple, eBay and Google, they don’t rely […]

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  • Copywriting–Doing a 180

    Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages again and again. So how do you overcome this? What can […]

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  • Copywriting Secrets

    Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I bet if you were to study the […]

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  • How To Make Your Adverts Persuasive

      You may have spent hours putting together a pretty advert which is very informative. Great – I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make any money from it. But I have a feeling the main reason for going to all that trouble was to make […]

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  • Create Killer Adverts – On and Offline Marketing

      Advertising is a necessary evil for business owners. It is the ultimate cat and mouse game.  Your mission – should you choose to accept it – is to create an advert that will sell to your reader without them realising it. Why? Because most people don’t like being sold to. It makes them feel […]

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