• The Copywriter’s Green Cross Code

      STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one […]

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  • Article Marketing–Quantity or Quality?

        If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence. Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those […]

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  • Marketing for Eternity

      Every marketer’s dream is to come up with a piece of collateral that markets their business forever. Wouldn’t that be amazing? Well, not only is it an amazing thought, it is also possible to achieve. Don’t believe me? Read on. Eternal online marketing In years gone by most of your marketing would have been […]

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  • 5 Benefits of Article Marketing

    Writing articles is a great way to promote your business and to position yourself as an expert in your field. But it does take time which puts off many people. But what would you rather do? Spend loads of money on ineffective advertising or spend a bit of time putting together some articles which will […]

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  • How To Get More Subscribers

    I’m sure you know the importance of a list. No? OK – quick run down – the best way to market your business is through a list of people who have signed up for your newsletter. But to get people to part with their email address, you have to give them something. For example, it […]

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  • Article Marketing – Getting Organised

    Writing a diary for yourself is one thing – the only audience is you (unless someone takes a sneaky look at your inner most thoughts) so the process of writing is fairly straight forward. But writing for other people is a different ball game. You have to make your opinions and views entertaining and interesting […]

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  • What You Have To Do To Make Article Marketing Work

    Article marketing is an excellent way to promote your business and elevate yourself to expert status within your field. With that comes trust and increased sales – but it doesn’t happen over night. As it is one of the cheapest ways to market yourself, it seems mad that so many businesses shy away from it. […]

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  • How Article Writing Will Boost Your Profits

    The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for sometime to great effect. Don’t believe me? OK then, I’ll prove it. I have put together 7 ways you can benefit from articles. Are you […]

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  • Article Writing Has Its Rewards

    I’m willing to bet you have probably wasted valuable time and money trying to promote your online business. Buying ads on ezines and websites often leads to disappointing results. There’s a better way to advertise your business or website – do you want to know what it is? Article Writing This is an ideal marketing […]

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  • Article Marketing – 4 Ways To Make Your Articles Creative

    How many times have you had a brilliant idea for an article only to be frustrated by the end result? Something you’d hoped would be Booker Prize winning stuff ends up mundane and boring. I’ve lost count of how many times I’ve started reading an article in anticipation of being entertained and enlightened, only to […]

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