• There is No Perfect Blog Length – FACT

      ‘What’s the perfect blog length?’ ‘You’ve only written 800 words, but I read something that said it should be at least 2500 words if it is to rank.” Sound familiar? I have always said the perfect blog length is the number of words it takes to demonstrate your knowledge, engage your reader and get […]

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  • Never Underestimate the Comfort of Continuity

      In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you. Today, marketing is far more complex. Customers are more demanding and expect you to show them why they should spend their […]

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  • 5 Ways to Write Better Blog Posts

      Just because you blog doesn’t mean you have thousands of loyal followers hanging on your every word. Have you taken a look at how many comments you’ve been getting? Not many? OK, that doesn’t necessarily mean your blogs are weak, but it could be an indication that you’re not hitting the mark (when it […]

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  • 11 Common Blogging Mistakes

      It’s so easy to get started blogging anyone can do it. All you need is a blog, a few ideas, a willingness to write great content and active social media channels to let people know what you’re writing about. You know it’s perfect for your website traffic, positioning yourself as an expert and boosting […]

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  • Make Your Blogs Readable

      You’ve made the decision to harness the power of blogging to boost your website’s visibility and your status as an expert in your field. Where do you start? You know your blog has to look fresh and be attractive, engaging and easy to use, but that’s not the be all and end all. Looks […]

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  • Do You Really Have to Blog to Build Your Business?

      Ask anyone who’s involved in online marketing about how to get great rankings, and they’ll recommend you start a blog. Does that mean you’ll only rank if you have a blog? No. But before you start dancing around the office, here’s a cautionary word or two. It is possible to rank well and get […]

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  • Why Small Businesses Owners Should Be Themselves

      This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility that most corporations would give its right arm to possess (if it had one). I say to you it’s time to stand up and take […]

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  • Marketing Has Changed, Have You?

      Once upon a time, your customers were clueless (in the nicest possible way). They would contact you wanting to learn about your product or service. Your sales team were happy to chat to them, convincing and persuading them that your offering was the only one on the market that could satisfy their needs. They […]

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  • Not Another List Post

      A short post that will enrich your blogging strategy   One of the most successful types of blog post is the list. “Top 10 Marketing Secrets” “101 Ways to Sell to Your Customers” “19 Must-have Looks For This Season’s Woman-about-town” You get the idea. Readers lap this stuff up, sharing them with their nearest […]

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  • How Much Should You Pay For a Blog Post?

      How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why. As you know, blogging is an excellent way to gain exposure online. Not only will it satisfy Google by delivering a fresh batch of content to your website regularly, but it will […]

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