• Long Copy Results in Better Rankings

      I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my shopping style; unlike a lot of my girlfriends, I know what I want, head straight to where I’m most likely to […]

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  • What is a Perfect Blog Post?

      Is there such a thing as a perfect blog post? Well, there are a few things you can do to give your post a great chance at being classed as perfect, but a lot of its perfection will come down to knowing your audience and understanding what they want. You can be the best […]

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  • Are You Wasting Your Time Blogging?

      Blogging is time consuming, but it’s also one hell of a powerful way to promote your business and your reputation. Making the time to blog is essential if you are to succeed at it; that means building time into your weekly routine and treating it like part of your marketing strategy rather than the […]

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  • Blogging Off Piste

        My advice, when it comes to blogging for your business, is to stick with what you know. It’s your keen insight into your industry and advice that people want. They want to learn from your fountain of knowledge to develop their own skills. The problem is what do you do when your fountain […]

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  • 3 Reasons Why Your Should Embrace Blogging as Part of Your Job

      Your management team’s latest idea for boosting customer engagement is to get every team member to write a blog post. Today it’s your turn. Yes, you know you should have been prepared for it. Yes, you know you should be keeping an ideas list for articles, but you haven’t. Basically, you see it as […]

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  • 5 Simple SEO Tips Overlooked by Bloggers

      You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results. You already know about the basic SEO stuff to do with on-page factors and link building, but there are a myriad other factors that get overlooked. […]

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  • How to Improve Your Blogging

      How can you get better at blogging? Practice. You won’t be a success over night because you have to build an audience, find your own blogging personality and spend time testing different approaches until you find the one that suits your audience. Sound hopeless? It’s not. Here are 7 simple things you can do […]

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  • The Art to Getting More Blog and Newsletter Subscribers

    Having a blog is the fastest way to traffic heaven…if your content is good. But having loads of traffic coming to your site is worthless if its doing anything once it’s there. Is your stuff being shares, commented on or liked? No? Are they coming back regularly and signing up to your RSS feed or […]

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  • Are You Blogging Effectively?

    You already know blogging boosts your credibility, exposure and drives traffic to your website, but you also know that doesn’t mean it’s easy. How many times have you written a post only for no one to comment on it or share it with others? It sometimes makes you wonder why you bother. But if you’re […]

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  • The Problem With Guest Bloggers

    I bet you thought getting a guest blogging gig was easy – think again. Not everyone likes guest bloggers, especially the ones that think they can send any old thing, regardless of the niche of the blog sit concerned, and expect it to be welcomed with open arms. But that’s not to say all are […]

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