Archives
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3 Easy Ways to Get More Website Conversions
What are website conversions? Well, just because people visit your website doesn’t mean you’ve hit the jackpot. You only win when your site converts them – i.e., convinces them to take action (sign up for a newsletter, buy, register for an event, download a report etc.). How can you maximise your chances of that happening? […]
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Why Your Call To Action Is Vital
Is there a hole in your bucket? No, I haven’t gone mad. The bucket in this instance is your website; the hole is your lack of calls to action. You see, you can have all the traffic in the world coming to your website, but if you don’t have any calls to action you’re […]
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How Dell Changed The Face Of The Call to Action
If you don’t use a call to action in your marketing, it’s going to be as useful as a chocolate teapot. You might think that your customers are intelligent enough to know you want them to buy from you (or get in touch, sign up for your newsletter, etc.), but if you don’t tell them […]
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Simple Copywriting is Not For Dummies
Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise and to the point.” Client: “Our customer base is very educated so we expect you to use language that reflects this. […]
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If You Want a Great Video Get a Great Script
What came first, the film or the script? Yes, you need a creative idea; yes, you need a great camera operator, but no, combined they don’t make a winning video. That comes from the script. The problem is, all too often, it’s an after thought. Getting inside your viewers’ heads A video will only […]
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How To Improve Your Conversion Rate
First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal. Everyone’s conversion goal will be different. It could be: Newsletter sign-ups Brochure downloads Sign-ups for a free trial Email enquiries Phone […]
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How Not to Design a Website
Whether you’ve got a website and need a revamp or you’re just starting out on the web there are certain things you need to avoid when thinking about your design. Remember that your website is, in effect, your online shop window. Think about how it will be viewed by your visitors, what they will […]
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How to Make Your Website Convert
Is your website converting? There are loads of websites out there that look great, have loads of content and, sometimes, rank quite well. But they are missing one thing – they aren’t converting. This is a conversation I tend to have with people far too regularly. It goes a bit like this: Client: “My […]
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Why Your Call to Action Matters
What is the one vital aspect of copy that is often missed? The call to action. It’s true that copywriting is about building rapport with your readers—you have to get to know them, understand what makes them tick and befriend them. Perhaps that’s why people shy away from actually telling them what to do. […]
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Woeful Websites
Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should for one reason only – to sell. […]
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