• What Would Copywriting Look Like if Mark Zuckerberg Was in Charge?

      You’ve seen the headlines. Mark Zuckerberg is currently scrapping fact-checkers (only in the US) on Facebook, Instagram, and Threads and replacing them with community notes. Why? He wants to reduce the amount of censorship on the platforms and prioritise free speech. The main fear is that this will lead to more false and misleading […]

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  • Sell Through Empowerment, Not Fear

      The words you use in your marketing are incredibly powerful. However, you must use that power wisely. One poorly chosen phrase could see your readers running for the hills, so you must carefully review your marketing message before unleashing it on the world. The idea is to communicate your product’s benefits and position it […]

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  • AI-generated Content is NOT Original Content

      To some, AI-generated content appears to be the answer to their content marketing prayers. But stop. Before you take your copywriter’s number off speed dial, there are a few things you need to know about AI-generated copy and what it could mean for your business. Google loves original content Google is constantly changing its […]

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  • How Creative is Your Copywriting?

      If your content isn’t creative, it’s not worth bothering with. How can you make it creative? I hear you ask. The answer is simple: write it the old-fashioned way—without the aid of AI. The ‘Godfather of AI’, Geoffrey Hinton, may well have won the Nobel Prize in Physics, but even he is said to […]

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  • Your Articles Are Flatlining: How to Bring Your Blog Back to Life

    No one is engaging with your articles. You religiously post items every week from your subject matter experts (SMEs), but readers are scarcer than hens’ teeth. The topics you cover are what your reader wants to read, but they’re snubbing you, and your blog is on the verge of extinction. What are you doing wrong? […]

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  • Content Creation – A Necessity that You Must Get Right

      Content creation is essential for all businesses. Honestly, it is. Content creation isn’t just about blogs and articles; it’s also about: Web content Brochures Emails Reports White papers Policies Internal communications I’m sure you can think of a few other things, too. What all these content forms have in common is that they’re designed […]

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  • Are you a content curator or a creator?

      Content curation or content creation – that’s the dilemma. Content marketing for your business is tough. You must come up with ideas that your audience will love. Then you must make time to think about what you’re going to say. Then comes the writing – oh, and don’t forget to create the perfect tone […]

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  • The Secret to S*** Hot Copywriting

    Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]

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  • Content is Important – Stop Treating it Like it Doesn’t Matter

    Yes, this post is about content writing. Yes, it is important. Are you listening?  As a freelance copywriter, something has become very plain to me. Over the years, I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well, it’s time things changed, and I’m about to tell you […]

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  • Editing to Strengthen Your Content

    How do you edit your content? When you engage a copywriter, have you ever wondered why they couldn’t just knock out your content in a couple of hours? After all, you only asked for a couple of articles. How long does it take to do some research and write it up? Well, if you’ve ever […]

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