• What Comes First? Website Design, SEO, or Content?

      You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You know you need an expert to help you with your SEO strategy. You also know you need a professional to create mind-blowingly excellent content. But, which one do […]

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  • Is Your Content Meaningless?

      Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t be that hard, right? After all, you work in your business every day, talk […]

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  • Why You Shouldn’t Get Hung Up on Word Count

      My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why are you so hung up about word count? If you look at websites that rank well in the search results, you’ll soon see there are no hard and fast rules when it […]

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  • Corporates and Copywriters – why a virtual relationship works

      Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal communications, product launches, articles, white papers, copyediting needs…I could go on. This is especially true for large corporations. Years of streamlining have resulted in overworked staff who are constantly firefighting, desperately trying to […]

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  • Does Emotion Really Motivate People to Buy?

      This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by evoking emotion through your content. So, in answer to the title of this blog, yes, emotion does motivate people to buy. However, I’m not talking […]

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  • Don’t Be Lazy. Write Your Own Content

      No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a blue moon – consistently. Yes, I’m talking about blogging. There are a lot of writers out there who will gladly produce your content for you […]

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  • Stop Content Marketing – You Don’t Know What You’re Doing

      Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told you need to do it, but no one’s telling you how or why. It’s not enough just to say ‘hey, we blog therefore we have a content marketing strategy,’ because unless you have a clear […]

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  • Are You a Marketing Cheapskate?

      How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer dirt-cheap design services, website development and copywriting. For a few pounds, you can find someone to create all […]

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  • 5 Ways to Make Sure Your Copywriting Project Runs Smoothly

      Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving force that connects your business with your audience. And its vital that content is top notch because it’s representing you. For that reason, here are 5 ways to make sure your copywriting project runs smoothly. […]

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  • Content Marketing Made Simple

      Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build you a reputation for expertise in your field. Sounds great doesn’t it? Before you […]

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