• What The Hell Is a Keyword Anyway?

      Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope they will make Google propel the site to the top of the rankings. By the way, that doesn’t work. Although they have taken a bit […]

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  • How Much Should You Pay For a Blog Post?

      How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why. As you know, blogging is an excellent way to gain exposure online. Not only will it satisfy Google by delivering a fresh batch of content to your website regularly, but it will […]

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  • Your Content Should Revolve Around One Idea

      Your new product or service is ready to marketed. You’ve designed your website and marketing materials and found the perfect copywriter to work with you on the content. Your brief to them is detailed and contains everything they need to know about your offering. There’s so much to say, and you tell them all […]

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  • What Comes First? Website Design, SEO, or Content?

      You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You know you need an expert to help you with your SEO strategy. You also know you need a professional to create mind-blowingly excellent content. But, which one do […]

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  • Is Your Content Meaningless?

      Your challenge is to create fresh content for your website. It hasn’t been changed for a while, and as your business has moved on a bit, it’s time to revamp it, so it’s more relevant to your audience. It can’t be that hard, right? After all, you work in your business every day, talk […]

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  • Why You Shouldn’t Get Hung Up on Word Count

      My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why are you so hung up about word count? If you look at websites that rank well in the search results, you’ll soon see there are no hard and fast rules when it […]

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  • Corporates and Copywriters – why a virtual relationship works

      Every business needs content. Organisations everywhere are faced with an uphill struggle trying to keep up with demands for external marketing, internal communications, product launches, articles, white papers, copyediting needs…I could go on. This is especially true for large corporations. Years of streamlining have resulted in overworked staff who are constantly firefighting, desperately trying to […]

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  • Does Emotion Really Motivate People to Buy?

      This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by evoking emotion through your content. So, in answer to the title of this blog, yes, emotion does motivate people to buy. However, I’m not talking […]

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  • Don’t Be Lazy. Write Your Own Content

      No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a blue moon – consistently. Yes, I’m talking about blogging. There are a lot of writers out there who will gladly produce your content for you […]

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  • Stop Content Marketing – You Don’t Know What You’re Doing

      Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told you need to do it, but no one’s telling you how or why. It’s not enough just to say ‘hey, we blog therefore we have a content marketing strategy,’ because unless you have a clear […]

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