• Green Marketing – How to Recycle Your Old Content

      Over the years you’ve amassed some pretty strong content. You have some great blog posts that are still being shared and talked about. But are you making the most of them? Reusing old content might sound like a lazy way to create copy, but it can be one of the best ways to enrich […]

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  • How to Find The Most Powerful Benefit Your Product Offers

      You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are the things your reader wants to know about. They are going to make their life easier, more prosperous, more enjoyable etc. So how can you be sure your content shouts about them? How can you […]

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  • The Differences Between In-house Writers and Professional Copywriters

      You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string a sentence together? Or, do you higher a professional copywriter to work alongside your team to produce the content as and when you need it? Perhaps this will […]

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  • Why You Shouldn’t Aim to Write Award Winning Content

      That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never enter your mind when writing. Why? Because when it does, you end up writing crap. Back to basics: why are you writing the content? That sounds like a stupid question, but it’s […]

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  • The Missing Link In Your Content Strategy

      You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content for your blog. Even though you’ve invested in a professional copywriter to create the content, your ideas have started to dry up. That’s when you […]

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  • Why Content, SEO and Social Media Are Stronger Together

      High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can cut back your spending on SEO and social media? No. Eh? In these uncertain times you’re going to be looking hard at your budgets to see where you can save a few […]

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  • The 5 Mistakes You’re Making When Writing Your Content

      Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep up to date with the latest thinking, so you’re right on it. If that’s the case, how come you’ve been looking at that blank screen for the last 10 minutes? The problem […]

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  • Copywriting – How to be Natural and Authentic

      This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]

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  • The Most Important Quality You Should Look For in Your Copywriter Will Surprise You

      What qualities do you look for in a copywriter? Someone who can name every word class and give you a detailed technical description of every sentence they write? Someone who understands the technicalities of your business and can write using your industry jargon correctly? Someone who only writes for your particular industry? If one […]

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  • Simple Copywriting is Not For Dummies

      Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise and to the point.” Client: “Our customer base is very educated so we expect you to use language that reflects this. […]

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