• The Biggest Content Marketing Trends of 2015 – Infographic

    Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you can just write something and push it out through Twitter and Facebook and just wait for the phone to ring. Wide publication and interacting with your readers is essential. When they comment […]

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  • The Quick Way to Better Web Writing

    Writing for the web isn’t difficult, but it is something you need to get to grips with if you want your content strategy to be effective. Below is a list of the most important things to think about when writing for the web. Important information first Forget story structures, your readers don’t have time to […]

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  • This is Why Content Marketing is Important

    OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and copywriters tell you to drum up business? Yes, it is important because it gets you in the search results so this happens: Joe enters “wooden […]

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  • Your Website Needs 4 Types of Content

    What is the main advantage that high street retailers have over online marketers? Their customers can feel, touch and see their products and they can chat to someone about them there and then. In contrast, when you rely on your website your customers only have your written content to go by and no one to […]

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  • The Power of Joined Up Marketing

    Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results you want from your marketing activities. Content marketing is a must because. Social media widens your reach. SEO (search engine optimisation) […]

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  • Content Marketing Will Be The Death of SEO

    This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe that, but I’m not falling for it. You have a limited marketing budget. On the one hand you have the content marketing camp telling you the smart money […]

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  • The Perfect Marketing Partnership

    Does this sound familiar? After a lot of soul searching you finally decided to get your business idea off the ground. It starts gradually, but little by little your customer base grows and your time moves from marketing to filling orders and customer service. The problem is, once that initial rush of customers have been […]

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  • Online Marketing Ideas

    When marketing your business, you’re going to do a lot of writing. Regardless of whether you have the resources within your company to cope with this, or hire in a professional copywriter, one thing you’re going to need a lot of is ideas for your content. Ideas can come from anywhere at any time, so […]

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  • Getting More From Your White Papers

    There are lots of companies out there who generate loads of white papers. These documents are used to outline a particular issue faced by their customers and how it can be resolved. The are a mix between a brochure that highlights the benefits of a product or service and an educational article, conveying technical information […]

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  • How to Make Sure People Find Your Content

    Content generation is vital if you want to boost your online presence. But how can you make sure people find your content? If it can’t be found people won’t read it, and if people don’t read it there won’t be a constant stream of traffic to your website. A bit of a problem. Well, this […]

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