• The Importance of Your Call to Action

    Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to add one. For hours, they slave over their copy, analysing every word until it is as strong as possible only to forget the call to […]

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  • Google – Keeping up With the News

    Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its […]

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  • Writing Articles for a Human Audience

    Content marketing – it’s what makes the internet go round. Everyone knows that, as an online marketer, you have to ‘own’ as much of the web as possible to make sure your customers find you online. And that generally means a lot of blogging and article marketing. But because you are reliant on your SEO […]

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  • How To Keep Your Readers’ Attention

        Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend hours producing content that is designed to promote you and your business and build links. To target your audience you would […]

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  • Copywriting–Conveying Trust

      In any business relationship, trust is probably the most important factor. After all, if someone doesn’t trust you they’re not going to buy from you. So, when you’re creating your marketing materials, your copy has to convince your readers that you are trustworthy. Before I go on to explain how this can be achieved, […]

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  • Content and Social Media

    Just about any copywriter you meet would have, at one time or another, uttered the words – content is king So you know how important content is and you understand the importance of social media in today’s marketing strategies but do you know how to use them to optimal effect? Content and social media – […]

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  • The Copywriter’s Green Cross Code

      STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one […]

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  • How to Blog Eternal

      Are you a serial blogger? You know, the type of person who churns out a post, forgets about it and then churns out the next. The content you produce for your blog is very valuable so you must make the most of it. Unlike other forms of communication, a blog post won’t disappear or […]

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  • Blogging–Optimising Your Posts

      Blogging is an excellent way to boost your business’s online presence. Yes it takes time but, believe me, it really does work. I’m a copywriter and have been blogging for several years now and it has really helped be cement my position within the Google rankings. Blogging means you are constantly putting fresh content […]

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  • Content Marketing–How to Make a Splash

    What is content marketing? It’s all about building your reputation as an expert online. That doesn’t mean posting loads of mediocre articles and blogs in the vain hope that someone will read them. Content marketing is about providing quality, informative and interesting information that will add value to your readers. The 3 elements of content […]

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