• Marcom, UI, UX, ATF, BTF – WTF?

      The world of copywriting used to be simple. A client got in touch, gave a brief, research was done, and an initial draft was written. The only annoying question asked (from a copywriter’s perspective) was ‘have you written something similar before because we want someone with experience in our industry.’ Today, its ‘what’s your […]

    Read more

  • Why Copywriters Must Understand to Whom They Are Writing

      Are you talking to me? There are still many people out there who believe that copywriting simply involves writing stuff. I wish it were that simple. The problem is, if I don’t know who will be reading my ‘stuff,’ I have no idea how to write it. That might sound a tad dramatic, but […]

    Read more

  • Why 49% of Companies Outsource Their Content Production

      Content creation is often seen as a burden, which is why the Content Marketing Institute’s 2020 report showed that 49% companies outsource their content production because they don’t have the time, expertise or resources to do it themselves. When you consider it can take anywhere between three to six hours to write a high-quality, […]

    Read more

  • In the World of Copywriting, Why WHY Is Important and Why WHAT’S Not

    Copywriting is all about the WHY and not the WHAT. What does that mean? The WHY refers to the reason why you offer what you offer. Your service or produce is fulfilling a need. It’s there to solve a specific challenge your customers face. The thing is that customers don’t always realise you have the […]

    Read more

  • How to Use Storytelling in Your Content Marketing

      If you are sitting comfortably, I’ll begin. Once upon a time, there was a marketer that wanted to make an impact in his industry. Everywhere he looked, his competitors were getting more business and greater exposure even though he believed his product was head and shoulders above theirs. Despite his blogs, social channels and […]

    Read more

  • Building Your Brand Reputation Through Content

      Have you noticed that practically all aspects of marketing come down to one thing – content? Even your brand reputation depends on it. Your content says a lot about your brand, so it plays a crucial role in building its reputation. Getting your content right will deliver viral brand awareness, an increased conversion rate, […]

    Read more

  • Writing Persuasive Content Without the Cheese

    Let’s get one thing straight from the start. Persuasive content is not brightly coloured, bold, italicised or a combination of all three. All that does is to create a look that’s cheesy, unprofessional and downright stupid. The power must come from the words you use and not the form that they take. Another thing to […]

    Read more

  • STOP PRESS: Grammar Rules Are Not Set in Stone

    I can hear all the grammarians taking in a deep collective breath. So, before you get ready to type your outraged retort, allow me to explain my viewpoint. The English language isn’t static; it’s been on an evolutionary journey from the first moment it was uttered. Initially, when it was merely a spoken language, grammar […]

    Read more

  • Give Your Subject Matter Experts a Break and Hire a Copywriter

    Back in February, I write an article about why every business needs a copywriter. In my list of 17 ways hiring a copywriter will help your business, I touched on articles, white papers and reports.  Many businesses (especially large corporations) have subject matter experts. These people have exceptional knowledge in specific areas of the company and […]

    Read more

  • Give your copywriter time

    When working on a marketing project, I can guarantee the last thing you thought of was the copy. Especially if we’re talking about websites and brochures.  I get it all the time. Clients come to me and need content (whether that’s web copy, brochure content, sales letters, case studies, articles, scripts, white papers or reports) […]

    Read more